of a four point process we offer to help set your sales team up to win.
“People buy people” is a cliché but also a truism. Educating your people to be more self-aware of their own preferred behavioural preferences; coaching them to manage their own selling style more effectively and then teaching them to master the arts and techniques of adaptive selling to different customer profiles, is, and always will be, key to sales growth.
In a world where procurement teams can dominate the buying process, salespeople need to be able to adapt and impress buyers who often have the opposite behavioural preferences and therefore seem difficult to connect with.
Using LIFO® behavioural profiling methododolgy we bridge that gap and equip each individual to be effective with every behavioural style.